About Our Get Into Marketing Course.
If you're seeking a job in marketing as an administrator or secretary, this is the programme for you.
This training course, a module from our Business IT Diploma With Marketing diploma course, provides your first step into the fast moving world of the marketing department.
This course will give you the knowledge and confidence to search for much sought-after marketing jobs.
To get the most out of this marketing course, you'll need experience of using Windows, Word and Excel to proficient level together with Publisher 2003. Some experience of using the Internet and Mail Merge will also be useful.
You'll need to invest approximately 12 study hours at Pitman Training in London (High Holborn or Notting Hill) where you'll cover 5 in-depth lessons.
To enrol or find out more, call
020 7025
4700 for High Holborn
020 7792 5214 for Notting Hill
What Is Covered.
- Lesson
1: The importance of
marketing, company case studies , market research, competitor research.
- Lesson
2: The
product life cycle, product strategy, place strategy, pricing strategy,
promotion strategy.
- Lesson
3: The
importance of advertising, creating an ad, different direct marketing
techniques, press releases.
- Lesson
4: Marketing on the
World Wide Web, attending and exhibiting at trade shows.
- Lesson 5: The concepts of television, radio and print advertising, building a brand, SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, careers in marketing.
To find out is this is the right course for your career goals, speak to one of our course advisors on 020 7025 4700 for High Holborn, 020 7792 5214 for Notting Hill, or contact us by email.
