Marketing Management Course

Marketing Management Course – Unit 7.

This unit is made up of 3 modules (see descriptions below) which can be taken as stand-alone subjects.

The whole unit is usually completed in 38-60 study hours.

You can start your studies whenever you wish and you can study at times to suit you as the modules are delivered online.

There is so much to tell you about this powerful, comprehensive management course that you’ll benefit from an in-depth conversation with one of our professional Course Advisors.

To arrange a discussion, simply call us:

Notting Hill – 020 7792 5214

High Holborn – 020 7025 4700

Manchester – 0161 923 6814

Or contact us by email.

What Is Covered.

Module 1 – Marketing Principles and Practices. (Approx 15 – 20 hrs)

Everyone has heard of marketing – but what actually is it? This module will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity.


• What is Marketing?

• Principles of Marketing

• Marketing Practices

Module 2 – Marketing Mix. (Approx 15 – 25 hrs)

The module will enable you to understand key marketing tools, such as market research. You will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained.


• The Role of Market Research

• The Role of the Marketing Mix

• Product

• Price

• Place

• Promotion

• The 7 P’s

Module 3 – Strategies. (Approx 8 – 15 hrs)

Learn the skills needed for implementing marketing plans. It will also provide you with skills needed to recommend and justify appropriate and cost effective implementation strategies for the achievement of specific marketing objectives. Take this module in order to gain a basic understanding of the role of strategy in an organisation’s development; gain an insight into why some organisation lose sight of their purpose and the effect that this has on their future prospects; identify a basic framework within which strategic decisions are made. The module will also suggest a framework for strategic decision making; look at traditional and emerging strategies. It will also guide you in planning your approach and effective use of resources.


• Strategies

• Planning

Pricing Information.

Individual modules are available at £313.95 each, however it is much better value to study the whole unit at only £910.45.

How To Enrol Or Find Out More.

Enrolling or finding out more is easy!

Just call our friendly Course Advisors:

Notting Hill – 020 7792 5214

High Holborn – 020 7025 4700

Manchester – 0161 923 6814

Or contact us by email.

We’re looking forward to hearing from you!

What Else Should I Study With This Unit?

This is one of 9 units on our Diploma in Management Studies.

Check out these training opportunities!

Personal Development

Communication In The Workplace


Financial Awareness

Managing Change

Managing Activities Incl Health & Safety

Winning Teams

Decision Making & Taking

Personal Development Unit.

This unit can be taken alone and within the Unit, it is also possible to just study individual modules.

Whatever you decide to do, we offer a totally flexible training methodology.

You decide when to start as well as when and where to do so.

Our Management Studies training is delivered online, so you can choose your own timetable!

Why not call our friendly Course Advisors for more information on how our programmes work?

You can reach them at

020 7025 4700 – High Holborn,

020 7792 5214 – Notting Hill,

0161 923 6814 – Manchester.

Or contact us by email.

Just ask for me or one of my colleagues. We’ll be glad to help.